Charlotte Fetridge
CREATIVE CONTENT AND STYLE EDITOR
ABOUT ME
Former New York City-based Creative Content and Style Editor turned current MBA Candidate at University of Virginia Darden School of Busines with a passion for digital strategy, retail innovation, content creation, brand marketing.
With over eight years of experience working in digital marketing, print editorial, and styling at Moda Operandi, Bandier, The Wall Street Journal, and Interview Magazine, I have gained a deep understanding of the interplay between creative and business principles and the importance of creating authentic, revenue-driving content that effectively builds trust and consumer brand loyalty. Explore a sampling of my creative content portfolio, and feel free to say hello!
BANDIER
A LUXURY ACTIVEWEAR START-UP REINVENTING THE WAY WOMEN SHOP ACTIVEWEAR WITH ITS ASSORTMENT OF FASHION AND FITNESS APPAREL.
HIGH STYLE
MEETS
HIGH PERFORMANCE
SENIOR STYLE EDITOR
OVERSAW THE E-COMMERCE MARKETING STRATEGY FOR EDITORIAL PHOTOSHOOTS, CREATIVE CONTENT, EMAIL, AND SITE CURATIONS.
RUNWAY REPORTS
MODA OPERANDI
A FASHION DISCOVERY PLATFORM THAT GIVES CUSTOMERS FIRST ACCESS TO SHOP NEXT SEASON’S COMPLETE DESIGNER COLLECTIONS AND PRE-ORDER RUNWAY PIECES MADE-TO-ORDER DIRECTLY THROUGH THE BRAND.
SHOP LIKE AN INSIDER
WITH A FRONT ROW SEAT
TO FASHION WEEK
FASHION EDITOR
MANAGED ALL MARKETING CONTENT AND CURATED ONLINE SHOPS FOR THE TRUNKSHOW BUSINESS, EXECUTING REAL-TIME TREND REPORTS, DESIGNER BRAND FEATURES, AND CONVERSATION-STARTING STORIES TO TRANSLATE THE EXCITEMENT AND ENERGY OF FASHION WEEK TO ONLINE.
BEST
OF
TRUNKSHOW
A CURATION OF THIS WEEK’S MOST COVETED
WAXED